Internet business models and strategies: Text and cases/ Allan afual, Christopher L. Tucci
Tác giả : Allan afual, Christopher L. Tucci
Nhà xuất bản : McGraw-Hill
Nơi xuất bản : Boston
Mô tả vật lý : 358p.; 23cm.
Chủ đề : 1. Business enterprises. 2. Cases. 3. Computer network. 4. Economic. 5. Electronic commerce. 6. Internet. 7. Strategies.
Thông tin chi tiết
| Tóm tắt : | The internet. Components, linkages, dynamics, and evaluation of business models. The role of competitive and macro environments. Applying the concpts, models and tools. Cases. |