Internet marketing: Readings and online resources/ Paul Richardson
Tác giả : Paul Richardson
Nhà xuất bản : McGraw-Hill
Nơi xuất bản : Boston
Mô tả vật lý : 249p.; 23cm.
Chủ đề : 1. Communication. 2. Computer. 3. Economic. 4. Internet. 5. Internet marketing. 6. Market economic. 7. Marketing.
Thông tin chi tiết
| Tóm tắt : | Introduction to internet marketing, conceptual foundations of internet marketing, business to consumer internet marketing, shopping agents and consumer behavior, internet makerting communication, interactivity and community. |