Marketing: Principles & perpectives
Nhà xuất bản : McGraw-Hill
Nơi xuất bản : Boston
Mô tả vật lý : 596p.; 28cm.
Chủ đề : 1. Buying behavior. 2. Economy. 3. Integrated marketing. 4. Market segmentation. 5. Marketing. 6. Markrting channels. 7. Strategies. 8. United States.
Thông tin chi tiết
| Tóm tắt : | This book talks about marketing in a dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, makerting channels and logistics,integrated marketing communications. |