Digital marketing: Global strategies from the world''s leading experts/ Jerry Wind, Vijay Mahajan
Tác giả : Jerry Wind, Vijay Mahajan
Nhà xuất bản : John Wiley & Son
Năm xuất bản : 2001
Nơi xuất bản : New York
Mô tả vật lý : 416p.; 24cm.
Chủ đề : 1. Consumer behavior. 2. Economic. 3. Electronic commerce. 4. Internet marketing. 5. Marketing.
Thông tin chi tiết
| Tóm tắt : | This book first offers a foundation that explores the underlying fores shaping this new environment. Then it turns to the emerging cyberconsumer and the new realities of consumer behavior and market research. Finally, it examines ways that companies can meet these new challenges by implementing new concepts and approaches. |