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E-Business 01/02/ Editor by Robert W.Price

Tác giả : Editor by Robert W.Price

Nhà xuất bản : McGraw-Hill.

Nơi xuất bản : Guilford

Chủ đề : 1. E-business. 2. English. 3. Internet marketing. 4. Marketing. 5. Price. 6. Science economic.

Thông tin chi tiết

Tóm tắt :

This book focuses on the strategic issues associated with starting a new e-business solution for an existing company or creating a new entrepreneurial e-business venture.It is framed around :"Understanding the E-business tidal ware","Deciding on e-business models and strategies","Integrating the value chain with web technologies","Creating marketing and branding strategies in the new economy","Buiding communities and enhancing comsumer experiences","Going global and reaching out through the net"and"Anticipating what''s next in solutions and technologies".

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