Cases in strategic management/ Samuel C. Certo
Tác giả : Samuel C. Certo
Nhà xuất bản : Irwin
Năm xuất bản : 1993
Nơi xuất bản : Illinois
Mô tả vật lý : 823p; 23cm
Chủ đề : 1. Corporate planning. 2. Economic. 3. Economical management. 4. English. 5. Strategic.
Thông tin chi tiết
| Tóm tắt : | This book are divided into five sections which include: overview of strategic management, environmental analysis and organizational direction, strategy formulation, strategy implementation and control and special issues in strategic management. This book analyse the strategic management problems and cases, it is useful for developing strategic management case analysis skills. |