Marketing strategy Planning and implementation Orville C. Walker
Tác giả : Orville C. Walker
Nhà xuất bản : Irwin
Năm xuất bản : 1996
Nơi xuất bản : Chicago
Mô tả vật lý : 392p; 23cm
Chủ đề : 1. Analysis. 2. Economic. 3. English. 4. Formulation. 5. Management. 6. Market. 7. Marketing. 8. Strategy.
Thông tin chi tiết
| Tóm tắt : | This book is structured around the analytical and decision-making processes involved in formulating, implementing, and trolling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis, market segmentation and targeting, competitive positioning, implementation, and control. |