Consumer behavior and marketing strategy/ J. Paul Peter
Tác giả : J. Paul Peter
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 738p; 23cm
Chủ đề : 1. Behavior. 2. Cognition. 3. Consumer. 4. Economic. 5. English. 6. Environment. 7. Marketing. 8. Strategy.
Thông tin chi tiết
| Tóm tắt : | This book is designed for consumer behavior theory and research and their use in developing marketing strategies. It''s to give students the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. |