Strategic marketing/ David W. Cravens
Tác giả : David W. Cravens
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 670p; 23cm
Chủ đề : 1. Business. 2. Development. 3. Economic. 4. Economical analysis. 5. English. 6. Management. 7. Marketing. 8. Strategic.
Thông tin chi tiết
| Tóm tắt : | This book presents the pivotal role of strategic marketing in business performance is demonstrated in the market-driven strategies of successful organizations competing in a wide array of product and market situations. The book is designed around a marketing planning approach with a clear emphasis on how to do strategic analysis and planning. |