Formulation implementation, and control of competitive strategy/ John A. Pearce, Richard B. Robinson
Tác giả : John A. Pearce, Richard B. Robinson
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 480p; 25cm
Chủ đề : 1. Competitive strategy. 2. Economic. 3. Economical science. 4. English. 5. Strategic management. 6. Strategic planning. 7. Strategy. 8. Strategy formulation. 9. Strategy implementation.
Thông tin chi tiết
| Tóm tắt : | This book is about strategic management, defining the company''s mission and social responsibility, the external environment, the global environment, environmental forecasting, internal analysis, formulating long-term objectives and grand strategies, strategic analysis and choice in single... |