Divide and conquer: Target your customers through market segmentation/ Harry Webber
Tác giả : Harry Webber
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 1998
Nơi xuất bản : New York
Mô tả vật lý : 232p; 23cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Information. 5. Market segmentation. 6. Marketing. 7. Markets. 8. Phone. 9. United States. 10. Web side.
Thông tin chi tiết
| Tóm tắt : | This book is an anecdotal overview of some famous, brand building campaigns from the viewpoint of the person responsible for creating consumer relationships for those brands. It is about the insights gained in the process of generating those leadership positions by those who were on the front lines. |