Marketing management for the hospitality industry: A strategic approach/ Allen Z. Reich
Tác giả : Allen Z. Reich
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 1997
Nơi xuất bản : New York
Mô tả vật lý : 530p; 24cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Environmental analysis. 5. Hospitality industry. 6. Market. 7. Marketing. 8. Marketing information. 9. Marketing management. 10. Marketing research.
Thông tin chi tiết
| Tóm tắt : | Marketing management for the hospitality industry: A strategic approach presents a strategic approach to the management of the marketing function. It is about the marketing strategies, in the traditional departmental sense, including the preparation of internal and environmental analyses, objectives, strategies, action plans, and controls. |