Marketing: Principles and perspectives/ William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
Tác giả : William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 615p; 28cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Market. 5. Marketing. 6. Marketing communications. 7. Marketing research. 8. Product. 9. Service.
Thông tin chi tiết
| Tóm tắt : | This book is about marketing in a dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications. |