Marketing management: A strategic approach with a global orientation/ Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
Tác giả : Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 547p; 25cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Global orientation. 5. Management. 6. Marketing. 7. Marketing management. 8. Markets. 9. Strategic.
Thông tin chi tiết
| Tóm tắt : | This book is about an overview of marketing management, market opportunity analysis, developing strategic marketing programs, strategic marketing programs for selected situations, implementing and controlling strategic marketing programs. |