Marketing: Creating value for customers/ Gilbert A.Churchill
Tác giả : Gilbert A.Churchill
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 630p; 28cm
Chủ đề : 1. Customers. 2. Economic. 3. Economical science. 4. English. 5. Marketing. 6. Markets. 7. Products. 8. services.
Thông tin chi tiết
| Tóm tắt : | This book is about developing marketing plans and strategies, understanding customers and markets, managing and developing products and services, pricing principles and strategies, placement, promotion, evaluating marketing effectiveness. |