Applications in basic marketing: Clippings from the popular business press/ William D.Perreault
Tác giả : William D.Perreault
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 97p; 27cm
Chủ đề : 1. Economical science. 2. Economy. 3. English. 4. Market. 5. Marketing.
Thông tin chi tiết
| Tóm tắt : | This book is about marketing''s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing environment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, ethical marketing in a consumer oriented world. |