Managerial economics and business strategy/ Michael R. Baye
Tác giả : Michael R. Baye
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 562p; 23cm
Chủ đề : 1. Business. 2. Business strategy. 3. Economic. 4. Economical science. 5. English. 6. Management. 7. Managerial economics. 8. strategic planning.
Thông tin chi tiết
| Tóm tắt : | This book is about the fundamentals of managerial economics, market forces, quantitative demand analysis, the theory of individual behavior, the production process and costs, the organization of the firm, the nature of industry, managing in competitive, monopolistic, and monopolistically competitive markets, basic oligopoly models, game theory, pricing strategies for firms with market power, the economics of information, a manager''s guide to government in the marketplace. |