Global marketing: Foreign entry, local marketing, and global management/ Johny K. Johansson
Tác giả : Johny K. Johansson
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 716p; 24cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Export marketing. 5. Global management. 6. Local marketing. 7. Marketing. 8. Markets.
Thông tin chi tiết
| Tóm tắt : | This book is about the global marketing job, theoretical foundations, cultural foundations, country attractiveness, export expansion, licensing, strategic alliances, local buyer behavior, local marketing, global management. |