Strategic marketing management cases/ David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
Tác giả : David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 624p; 25cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Market. 5. Marketing. 6. Strategic marketing.
Thông tin chi tiết
| Tóm tắt : | This book is about market-driven strategy, market orientation and organizational, growth strategies, market target strategies, marketing relationship strategies, marketing program development, planning, organizing, and implementing marketing plans and assessing performance. |