Advertising and promotion: An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Tác giả : George E. Belch, Michael A. Belch
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 762p; 28cm
Chủ đề : 1. Advertising. 2. Communication in marketing. 3. Economic. 4. Economical science. 5. English. 6. Marketing. 7. Markets. 8. Sales promotion.
Thông tin chi tiết
| Tóm tắt : | This book is about the role of imc in marketing, integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting for integrated marketing communications programs, developing the integrated marketing communications program, monitoring, evaluation, and control, special topics and perspectives. |