Internet exercises for use with advertising and promotion: An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Tác giả : George E. Belch, Michael A. Belch
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 135p; 27cm
Chủ đề : 1. Advertising. 2. Economic. 3. Economical science. 4. English. 5. Information. 6. International advertising. 7. Internet. 8. Internet exercises. 9. Market. 10. Marketing. 11. Marketing communications. 12. Media. 13. Promotion.
Thông tin chi tiết
| Tóm tắt : | This book is an introduction to integrated marketing communications, the role of IMC in the marketing process, organizing for advertising and promotion, perspectives on consumer behavior, the communication process, source, message, and channel factors... |