Readings in strategic management/ Arthur A. Thompson, A.J. Strickland, Tracy Robertson Kramer
Tác giả : Arthur A. Thompson, A.J. Strickland, Tracy Robertson Kramer
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 598p; 25cm
Chủ đề : 1. Economic. 2. Economical science. 3. English. 4. Management. 5. Strategic management. 6. Strategic planning.
Thông tin chi tiết
| Tóm tắt : | Readings in strategic management provides the general manager and strategy, business strategy formulation, strategic analysis in diversified companies and strategic alliances, managing strategy implementation, business ethics and social responsibility. |