Study guide to accompany marketing/ Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius, Prepared by William J. Carner
Tác giả : Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius, Prepared by William J. Carner
Nhà xuất bản : Irwin
Nơi xuất bản : Boston
Mô tả vật lý : 400p; 27cm
Chủ đề : 1. Buyers. 2. Economic. 3. Economical science. 4. English. 5. Marketing. 6. Markets. 7. Satisfying marketing. 8. Study guide. 9. Targeting marketing.
Thông tin chi tiết
| Tóm tắt : | This book is about marketing, linking marketing and corporate strategies, the changing market environment, ethics and social responsibility in marketing, global marketing and world trade, consumer behavior, organizational markets and buyer behavior, interactive marketing and electronic commerce, turning market information in to action, market segmentation, targeting, and positioning, developing new products and services, managing products and brands... |