Dictionary of social and market research/ Wolfgang J.Koschnick
Tác giả : Wolfgang J.Koschnick
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 1996
Nơi xuất bản : New York
Mô tả vật lý : 415p; 24cm
Chủ đề : 1. Dictionary. 2. Economical science. 3. Economics. 4. English. 5. Market. 6. Marketing. 7. Marketing research. 8. Social research. 9. Social sciences.
Thông tin chi tiết
| Tóm tắt : | The dictionary of social and market research contains more than 2500 entries. It has been compiled to provide accademics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. |